Marketing Executive

What you need to know:

This role sits at the heart of a patient-focused healthcare organisation, with responsibility for growing brand awareness, referrals, and engagement across both digital and offline channels. You’ll work in a highly regulated environment, delivering compliant, insight-led marketing that translates clinical expertise into clear, accessible communication with measurable impact.

Your New Job:

As Marketing Executive, you will lead the planning and delivery of integrated marketing activity that supports clinic growth, strengthens referrer relationships, and enhances brand reputation. You’ll combine creativity with data-driven decision making, producing high-quality content and campaigns while working closely with clinical teams, external partners, and senior stakeholders.

Key Duties and Responsibilities:

Strategic & Campaign Management

• Own the annual marketing plan and budget, setting objectives and channel mix to support growth, referrals, and brand goals

• Plan and deliver integrated campaigns across web, SEO/SEM, social, email, print, events, and PR in line with brand and advertising standards

• Lead key initiatives such as service launches, patient education campaigns, and referrer events from concept to delivery

• Track and optimise performance using clear KPIs including traffic, enquiries, and conversion rates

• Manage agencies, suppliers, and partners, ensuring quality delivery, cost control, and timelines

• Maintain the marketing calendar and governance, aligning activity with operational priorities and compliance requirements

Content & Communications

• Collaborate with internal teams to develop engaging marketing materials including brochures, booklets, presentations, and digital assets

• Create and adapt content for multiple audiences such as patients, clinicians, referrers, and stakeholders

• Ensure a consistent brand voice across all communication channels

• Manage press releases and public relations activity in line with brand positioning

Digital & Social Media

• Plan, create, and manage content across key social media platforms

• Oversee paid search activity and online reputation management

• Support the development of written, video, and digital content

• Monitor and analyse digital performance, producing regular reports and insights

Engagement & Events

• Plan and coordinate PR events, conferences, expos, and industry roadshows

• Engage with patients and referrers, responding to feedback and reviews in line with agreed standards

• Work closely with clinical teams to strengthen engagement and referral strategies

Market Insight & Analysis

• Monitor campaign effectiveness, competitor activity, and sector trends

• Maintain a strong understanding of services and the wider healthcare landscape

• Respond professionally and flexibly to emerging issues such as media enquiries

What We Are Looking For:

Experience & Qualifications

• Degree (or equivalent) in Marketing, Communications, or a related discipline

• 5–7 years’ relevant marketing experience, ideally within healthcare or a regulated environment

• Proven experience delivering digital and social media marketing

• Strong understanding of marketing principles and industry trends

• Full clean driving licence and willingness to travel

• Demonstrated ability to manage multiple projects and deadlines

Skills & Attributes

• Excellent written and verbal communication skills

• Strong digital content creation capability across social and email platforms

• Highly organised with strong time-management skills

• Detail-oriented with a high level of accuracy

• Confident using Microsoft Office and marketing analytics tools

• Creative, proactive, and adaptable in a fast-moving environment

• Collaborative, positive, and self-motivated, with the ability to work independently