Job description
What you need to know:
This role sits at the heart of a patient-focused healthcare organisation, with responsibility for growing brand awareness, referrals, and engagement across both digital and offline channels. You’ll work in a highly regulated environment, delivering compliant, insight-led marketing that translates clinical expertise into clear, accessible communication with measurable impact.
Your New Job:
As Marketing Executive, you will lead the planning and delivery of integrated marketing activity that supports clinic growth, strengthens referrer relationships, and enhances brand reputation. You’ll combine creativity with data-driven decision making, producing high-quality content and campaigns while working closely with clinical teams, external partners, and senior stakeholders.
Key Duties and Responsibilities:
Strategic & Campaign Management
-
Own the annual marketing plan and budget, setting objectives and channel mix to support growth, referrals, and brand goals
-
Plan and deliver integrated campaigns across web, SEO/SEM, social, email, print, events, and PR in line with brand and advertising standards
-
Lead key initiatives such as service launches, patient education campaigns, and referrer events from concept to delivery
-
Track and optimise performance using clear KPIs including traffic, enquiries, and conversion rates
-
Manage agencies, suppliers, and partners, ensuring quality delivery, cost control, and timelines
-
Maintain the marketing calendar and governance, aligning activity with operational priorities and compliance requirements
Content & Communications
-
Collaborate with internal teams to develop engaging marketing materials including brochures, booklets, presentations, and digital assets
-
Create and adapt content for multiple audiences such as patients, clinicians, referrers, and stakeholders
-
Ensure a consistent brand voice across all communication channels
-
Manage press releases and public relations activity in line with brand positioning
Digital & Social Media
-
Plan, create, and manage content across key social media platforms
-
Oversee paid search activity and online reputation management
-
Support the development of written, video, and digital content
-
Monitor and analyse digital performance, producing regular reports and insights
Engagement & Events
-
Plan and coordinate PR events, conferences, expos, and industry roadshows
-
Engage with patients and referrers, responding to feedback and reviews in line with agreed standards
-
Work closely with clinical teams to strengthen engagement and referral strategies
Market Insight & Analysis
-
Monitor campaign effectiveness, competitor activity, and sector trends
-
Maintain a strong understanding of services and the wider healthcare landscape
-
Respond professionally and flexibly to emerging issues such as media enquiries
What We Are Looking For:
Experience & Qualifications
-
Degree (or equivalent) in Marketing, Communications, or a related discipline
-
5–7 years’ relevant marketing experience, ideally within healthcare or a regulated environment
-
Proven experience delivering digital and social media marketing
-
Strong understanding of marketing principles and industry trends
-
Full clean driving licence and willingness to travel
-
Demonstrated ability to manage multiple projects and deadlines
Skills & Attributes
-
Excellent written and verbal communication skills
-
Strong digital content creation capability across social and email platforms
-
Highly organised with strong time-management skills
-
Detail-oriented with a high level of accuracy
-
Confident using Microsoft Office and marketing analytics tools
-
Creative, proactive, and adaptable in a fast-moving environment
- Collaborative, positive, and self-motivated, with the ability to work independently
By applying, you are giving consent for Matrix Recruitment to contact you about this job. We collect your data for recruitment purposes only and will retain it for the duration required as outlined in our privacy policy. All CVs are kept confidential and will not be submitted to any clients without your knowledge and permission. Please note that due to the expected high volume of applications we can only reply to applicants suitable for the position.
We Value Your Trust.
