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Why Reputation Management Matters for Recruitment

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​Are you prevailing in “the war for talent”?

Ample job opportunities pose a recruitment challenge as companies struggle to find – and keep – talented employees. Yet, according to a study by the leading global jobs website Glassdoor, 56% of workers rank a healthy workplace culture more important than salary. In addition, three out of four employees admit they consider company culture before applying for a job.

Recruiting employees is becoming driven by relationships, culture, and reputation – with the latter mattering the most.

This article will be helpful to everyone interested in the intricate connection between successful recruitment and the company’s culture.

Healthy Company Culture is Crucial

In recent years, the pandemic has only accelerated workplace trends that some businesses aren’t yet keen to embrace.

For example, the opportunity of remote work, employee perks such as profit sharing, private medical insurance and educational budget, paid overtime, and a healthy, supportive working atmosphere all help lower rates of employee turnover and job-hopping.

Attracting talents is a priority for business leaders, especially today, as we experience a massive shortage of skills and a booming competition market in the form of start-ups and international companies opening new branch offices.

Creating a company culture that captivates talents implies employer branding executives, HR specialists, and brand managers – and other responsible officials – all working together to answer questions such as:

  • How to create a company culture that will attract a larger pool of potential employees?

  • How to devise a recruiting process more appealing to job candidates?

  • How to strike the perfect balance of job responsibilities and perks?

Answering these questions will help you develop an attractive, collaborative, and healthy working environment.

Still, much of your brand identity actually comes from what your employees and clients say and think about you. Therefore, it’s crucial that you frequently tap into the minds of those whose opinion matters the most.

Here are two ways to conduct an efficient brand reputation management strategy and not miss out on any potential pitfalls.

1. Avoid Embellishing Job Ads & Be Honest

First impressions matter, perhaps even more than some employers would care to admit. If an employee leaves the job within the first 6 months, what does the employer need to reflect on? Were the responsibilities far greater than initially agreed upon? Perhaps the poor onboarding process left the new employee without proper training. If done properly, onboarding engages employees and enables them to reach sales goals. Thereby, it ensures the organisation’s success, understanding of company processes, or feeling of belonging. Of course, it’s hard to attract talent with the “perks” of overtime, complex projects, or an unhealthy team atmosphere, but it’s better to scare off a candidate than disappoint them (and yourself if they leave after a couple of months!).

2. Focus on Social Listening

Job seekers have become meticulous when sending out their CVs, and the chances are that your candidates are investigating your company way more than you are researching them. Besides your company website, candidates will research your company across employment-dedicated websites, social media, forums, etc. It’s essential that you keep a close eye on what people are saying about your brand. Monitoring your brand mentions across the internet and reacting adequately and promptly can save you from incidents that can tarnish your brand reputation.

To Sum Up

Your company reputation can make or break your chances in your quest to attract and onboard the best talents. Throughout the recruitment process, lead with honesty, proactiveness, and respect, and your candidates and clients alike will surely notice and appreciate that.

At Matrix Recruitment, we care about your brand reputation as much as we care about our own. We work alongside our clients in partnership to guide them through the recruitment process ensuring honesty, integrity and respect are the the forefront. Contact us today for a confidential discussion or fill out the below form and one of our expert Recruitment Consultants will be in touch.