​Writing inclusive job descriptions isn’t just good ethics—it’s smart business. By broadening your appeal and removing unintended barriers, you’ll attract a richer candidate pool, reduce time-to-hire, and ultimately see a stronger return on your recruitment investment. Below are practical, focused tips to help your organisation craft job ads that resonate with diverse top talent—plus how Matrix Recruitment can support you along the way.

Why Inclusive Job Descriptions Drive ROI

• Broader Talent Pools: Irish studies show that diverse teams outperform homogeneous ones by up to 35% in performance metrics. Inclusive language opens your roles to more candidates—meaning more applications, more interviews, and more hires.

• Reduced Time-to-Fill: Clear, welcoming ad copy pre-qualifies candidates; they apply only when they see a true fit, cutting screening hours and agency fees.

• Lower Turnover: Candidates who feel represented from the outset stay longer. In a tight Irish labour market, retaining staff is as valuable as hiring them.

5 Practical Tips for Irish Employers

1. Use Gender-Neutral, Plain Language

Avoid gendered pronouns (“he/she”) and jargon (“rockstar”, “ninja”). Tools like Textio or Gender Decoder can flag biased terms.

Example: “We’re seeking a project coordinator to drive manufacturing improvements” instead of “We need a superstar project manager.”

2. Focus on Essential Skills, Not “Nice-To-Haves”

Over-specifying degree requirements or years of experience can deter otherwise qualified candidates. In Ireland’s skills-short market, emphasise core competencies.

Tip: Split “must-haves” from “would-likes” in your ad, and consider “equivalent experience” clauses.

3. Highlight Flexibility & Benefits

Post-COVID, 68% of Irish workers rank hybrid working as essential. Call out remote-friendly policies, flexible hours, and wellbeing offerings to capture top talent.

4. Showcase Your D&I Credentials

Briefly mention any gender balance targets, disability supports, or inclusive culture initiatives you have in place. This signals authenticity to under-represented groups.

5. Provide Clear Application Instructions

Confusion at the application stage leads to drop-off. State exactly how to apply, what to include (e.g. CV, cover letter), and when you’ll respond—setting expectations upfront.

How Matrix Recruitment Can Help

With decades of experience placing top talent across Ireland, we can:

• Share inclusive JD templates tailored to your sector

• Offer one-to-one guidance on bias-free language and structure

• Recommend keywords and phrasing proven to boost Google & AI visibility

• Suggest benefits and tone that truly resonate with diverse candidates

Think of Matrix as your inclusive-hiring partner, equipped with best practices and real-world insights from Irish employers.

Get in touch.